Littleblackdress.co.uk, the occasionwear etailer backed by TV personality and singer Alesha Dixon, has received fresh backing in its fourth funding round, taking its total investment to £2.5m. The new funding will be used for job creation and further expansion.
It has not been revealed who the funding is from, or how much was provided.
The business is now in its fourth year and is “broadly profitable”, it said. Dixon is a shareholder and board member, and has helped design some of the range.
The company said its key achievements include selling 90,000 dresses to date and more than 5.8 million website visits. Its current range spans 1,500 dresses from more than 40 brands priced from £50 to £500.
Chief executive Mark Evans was previously a creative director at Shop Direct. He said: “One of the biggest challenges the business has faced has been cashflow, like any other business. It has been a challenging and exciting year to say the least. We are pleased to say that we are entering the next phase of the brand’s development with a sense of confidence and optimism.”
“We are now moving towards profitability, which in today’s world of turbulence in the retail sector, is a major achievement,” said chairman Ian Langley. “We are confident that we are continuing our growth rate and remain quietly confident the next season will be better than ever, as we begin to take a stronghold as a premium luxury marketplace for fabulous dresses”