Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Littlewoods' denim sales rocket

Littlewoods Shop Direct has seen denim sales take off, boosted by its own brand ranges.

Sales of jeans from its own label womenswear brand South are up 38% against last year. In branded women's denim, the best performing labels include Bench, Henleys and Miss Sixty.

Littlewoods said men's denim had also sold extremely well, with denim sales at own brand Brooker up 8% on last year. The group also launched a new own brand label Goodsouls for spring 08, which it said is performing well.

Sales of men's branded denim are up 5% on last year. The best performing brands include Levi’s and Wrangler while premium labels Diesel and Firetrap also outperforming.

Littlewoods sells around 2.6 million pairs of jeans per year.

Littlewoods Shop Direct trading director David Inglis said: "We believe the increase in our denim sales is down to the growing personality of Littlewoods Shop Direct own brands, combined with our fantastic range of national brands. South, Brooker and Goodsouls are showing huge growth, demonstrating that more and more customers are now choosing to buy from our exclusive shop of own brands, as they provide fantastic style at affordable prices."

Readers' comments (1)

  • It is fantastic and that is what we want but still littlewoods did not attend the level it was in before 2001-2002... on the other hand it need to give more importance to classic & formel wear as previous years in addition to a very acurate choice of styles/ fabric of each season. All the best

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.