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Littlewoods rebrands its Irish arm

Littlewoods has rebranded its Republic of Ireland business to make it more consistent with its UK home shopping operation. Its catalogue titles Kays Ireland and Family Album have been merged and renamed Littlewoods Ireland. The catalogues will now feature the same clothing offer as in the UK, including its Trinny & Susannah line and brands such as Ichi and Enchanted by Ann Louise Roswald. Irish sales have risen by double digits year-on-year over the past few years. A Littlewoods Ireland transactional website has also been launched and Littlewoods has held fashion shows in Irish cities (pictured) to promote the rebrand.

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