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Littlewoods to continue with web promos

Home shopping retailer Littlewoods has defended its right to claw back discounts from customers after a targeted online promotion spiralled out of control.
In June, Littlewoods offered 70,000 of its online customers a £25 discount, but the promotion was passed to others via the internet and the code was accessed by an additional 3,000 people through chatrooms and websites.

Littlewoods disabled the code on July 25 and has since written to all ineligible customers to reclaim the £25.

“We stand by our decision to reclaim the money from customers that were ineligible. Contrary to reports in the media, we are legally within our rights to do this,” said a Littlewoods spokesman.

“Despite the misuse of a voucher code by a small number of customers, we plan to continue to use them as part of our marketing strategy.”

The company is looking at ways of making similar promotions more secure in the future, possibly by allocating codes specific to individual customers.

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