Myleene Klass is to design her first lingerie range with Littlewoods following the success of her first collection with the retailer.
The fashion collection, which launched in July, beat its sales target by 14% in its first month.
The retailer said that an item from Myleene’s range, which is designed for the “modern mum”, was sold every 20 minutes with the best-selling pieces the £75 bodycon dress and a leopard print shirt priced at £42.
The new lingerie collection will launch later this year. She is also adding another ten new lines in the next month and will appear in Littlewoods’ autumn and Christmas TV ad campaigns.
Littlewoods brand director Gary Kibble said: “We knew when we started working with Myleene that she would be a hit with Littlewoods customers but the success of her designs has already far exceeded our expectations. Her style, confidence and down-to-earth approach really seem to resonate.”