Liverpool Fashion Week will broaden its reach to include kidswear and teen fashion this October, as part of its aim to make fashion “accessible to people of all ages and backgrounds”.
Running from October 13-17 at Liverpool FC’s Anfield stadium, this year’s exhibition - the fifth edition - will be focused around the theme ‘family comes first’. The organisers are giving away 20 free tickets for each night to families who need a break, incuding carers and those recovering from an illness.
Collections from 35 designers and boutique owners will be showcased, as well as new season ranges from John Lewis, Burton, La Redoute, Peacocks, Dorothy Perkins and Dorothy Perkins Maternity. It will close with Lego Europe’s first runway show.
Dorothy Perkins marketing director Alex Maw said Liverpool was an important market for the retailer, particularly for party and occasion wear. “The Liverpool consumer is a real fashion follower. We are not a London-centric brand; to be involved in something like this is vital for us and a great way to showcase our collection.”
Liverpool Fashion Week founder Amanda Moss said: “Liverpool is fast overtaking Manchester as the fashion capital of the North, becoming a magnet for brands and consumers. [This year’s event] is about celebrating fashion in all its forms – from small, independent start-up labels and high street brands to high-end designers.”