Independent retailers in Liverpool are hoping for a lift in trading after the city officially donned its crown as Europe’s Capital of Culture last weekend.
Retailers are optimistic that it will bring more footfall to the city and upgrade its image.
Danny Shelvey, owner of Kids Cavern on St Chads Parade, said he would ramp up his marketing to entice customers from outside Liverpool. He said: “We’ve invited our three highest online spenders to visit and are paying for their flights and accommodation. We’ll advertise in local magazines to target visitors who aren’t from the city.”
John Price, finance controller at premium menswear indie Giancarlo Ricci on Bold Street, said the retailer would launch an ecommerce site to capitalise on Liverpool’s status. “We’ll advertise that Liverpool is the capital of culture on our site,” he said.
Paul Woods, director of premium independent Encore in Liverpool Road, added: “I hope the city will be regenerated. It has not always had good press, but everyone is proud and excited about this.”
He said the arrival of shopping centre Liverpool One in May would also bring better-quality stores to the area. “If customers see one of the brands we stock in a more established retailer, it raises our profile by association,” he added.
Shelvey added: “Liverpool has suffered from lack of investment over the past 20 years, so the Capital of Culture and the new centre are a real boost.”
However, indies said work ahead of the centre opening, including the temporary closure of car parks, had hit footfall.