Shopping centre Liverpool One is today launching a £2.5m TV advertising campaign in a bid to drive footfall.
The campaign, which stars ‘the Liver Birds’, will be aired for the first time at 8.28pm on ITV Granada.
The 18ft birds, which stands on top of the Liver Building, have inspired the campaign and have been brought to life and transformed into two girls talking about their love of shopping.
Chris Brown, head of marketing at Liverpool Vision, said: “The campaign is a striking one that will drive footfall not only to Liverpool One, but also the wider city region. Liverpool One has become an integral part of the city since its launch, and has transformed the retail offer of the city.
“This campaign does a great job of communicating the vibrancy of Liverpool One and the city as a whole and I’m sure it will be very popular both locally and beyond.”
Sales across Liverpool One were up 5% last year compared with 2011. The rise has continued in 2013 with a 5.4% increase in the first quarter.