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LK Bennett in online expansion

LK Bennett is to roll out transactional websites in France and Spain following the success of its US online launch in February.

The British womenswear retailer, which set up its UK website in 2006, is looking to expand its ecommerce platform across Europe, beginning with local language sites in France, where it has two standalones and 12 concessions, and Spain, where it has six concessions.

Customer relations manager Claire Goodman said: “Our next focus is Europe. The US and Canadian site is ticking along nicely so it makes sense to bring the platform across to other areas.”

LK Bennett, which has 114 stores and one wholesale stockist in the UK, is also looking at the online markets in China and Australia.

Goodman added: “We have great wholesale accounts in China, the Far East and Australia, so we are exploring the idea of launching online sites there. Using customer reaction to our wholesale clients is a great way to grasp the market.”

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