Premium activewear brand LNDR has won a trademark dispute against sportswear giant Nike over the use of LNDR in its recent advertising campaign.
The Intellectual Property Enterprise Court ruled that Nike cannot use the term LDNR again. The court ruled that Nike’s “Nothing beats a Londoner” campaign, was an infringement of LNDR’s trademark.
The activewear brand argued that its brand name was distinctive and consumers would be confused into thinking Nike was collaborating with LNDR.
Joanna Turner, founder of east London-based LNDR, said: “Nike’s campaign gained a huge amount of exposure very quickly. From our point of view, it was educating the public that ‘LNDR’ was either a Nike trademark, or that there was a collaboration between our two brands. We felt that we had no choice, but to protect our brand and identity, and the trademarks that support them, which are critical to our continued growth.”
Osborne Clark acted for LNDR and took the initial claim to a judgement in six months.
Head of IP disputes in the UK Arty Rajendra said: “Typically, these cases would take 12 to 18 months. We are absolutely delighted with the result. We love the LNDR brand and admire the success its founders have achieved so far. It was a brave decision to sue a company as big as Nike. However, LNDR has a growing reputation and, as a premium brand, it could not sit by and let Nike damage it.”
It is not yet clear whether Nike intends to appeal the judgement.
Drapers has contacted Nike for comment.