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Loft Design By says 'bonjour' to fourth London store

French contemporary retailer Loft Design By will open a flagship store in London’s Seven Dials in the West End next month.

The 1,059 sq ft shop at 57-59 Monmouth Street, which will be its UK flagship store, will be set over two floors and stock womenswear and menswear, its own fragrance collection and accessories.

Founded by French designer Patrick H Freche in 1989, it will join neighbouring brands such as Orla Kiely, Coco de Mer, Poste Mistress and Tatty Devine.

The unit is its fourth in London, in addition to those in Mayfair, Notting Hill and Marylebone. It has 13 stores in France, including 10 in Paris.

Property agents Shackleton and JLL acted for Shaftesbury. KLM represented Loft Design By.

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