London has overtaken New York as the world’s fashion capital for 2011, according to a new survey.
The survey by the Global Language Monitor, which documents, analyses and tracks trends in language usage worldwide, found that interest in late British designer Alexander McQueen and the Duchess of Cambridge has seen London move ahead of New York to become the world’s fashion capital.
The research was based on a system that tracks the frequency of words and phrases in print, electronic and social media and London has moved up from third to first place in 2011, knocking New York off the top spot it had held in the survey for several years.
“We are seeing what the impact of two genuine media stars, Kate (Middleton) and Alexander McQueen can have upon a global ranking. Our numbers show that it was their presence that tipped the victory to London over New York,” said Bekka Payack from Global Language Monitor.
According to the survey, the top five global fashion capitals were made up of London at number one, New York at number two, Paris at number three and then Milan and Los Angeles at numbers four and five respectively.