London Collections: Men will open a day earlier in January 2015 to accommodate a growing schedule of shows, presentations and events.
LCM chair Dylan Jones said the extra day, which will see the show run from January 9-12, reflects the show’s success. “Now in its sixth season, LCM has continued to grow year on year,” he explained.
“As more designers join the schedule and attendance figures grow, the extra day will allow press and buyers the opportunity to experience all that LCM has to offer – from London’s heritage brands and international names through to the most celebrated emerging talent.”
The first day will be opened by the autumn 15 Topman Design show and a brunch hosted at the Designer Showrooms at The Hospital Club in Covent Garden, London.
Gordon Richardson, creative director at Topman, said the decision to expand LCM “really stands testament to the level of quality and more importantly creativity we have right here in London”.
Registration for LCM opens on the October 27, with the first provisional schedule published on November 10.