The fashion industry flocked to the capital yesterday as London Collections: Men began on Sunday morning (June 15).
Hardie Amies, Christopher Raeburn and Richard Nicoll were among the designers first on the billing for Sunday’s catwalk.
The Hospital Club in Covent Garden played host to the designer showrooms, which saw designers split primarily into emerging and streetwear brands and contemporary and outerwear. Lyle & Scott and Griffin were among those taking their place in the contemporary showroom, while Alex Mattsson and Peir Wu were part of the emerging designers trade space.
However, designers noted the showrooms felt quiet, with press rather than buyers proliferating. A representative for emerging exhibitor Laurence Airline told Drapers that as London was early on the menswear buying calendar, buyers seemed to be “using the event to get a first look at collections, before seeing them again and making their buying decisions at later shows.”
Designer Alan Taylor agreed the London Collections event offered a good chance to display his collection in person, with orders more likely to take place later in Paris at the London Showrooms Paris event, which starts on June 27.
But some exhibitors had already booked orders by midday on Sunday. Vinti Andrews had taken an order of an undisclosed size with an unnamed buyer from the Far East.
The BFC said turnout was as expected, with a large crowd for the evening drinks reception, although declined to provide specific attendance figures.
Today (Monday) will see J.W.Anderson, Margaret Howell and Richard James’ catwalk presentations. Moschino will make its London Collections debut this evening.