London Collections: Men is set to clash with menswear trade show Pitti Uomo next season, with the shows overlapping on two dates.
The British Fashion Council (BFC) this afternoon announced that the second London menswear event would take place from January 7 to 9, overlapping with Florence-based menswear show Pitti Uomo, which is scheduled to take place from January 8 to 11.
London Collections: Men launched for spring 13 and kick-started the menswear calendar for the season. All events on the schedule are designed to showcase the breadth of British fashion talent, from the world’s emerging designers to global menswear brands and Savile Row tailors.
British GQ editor Dylan Jones has also been announced as the on-going chair of the event after initially chairing the 2012 menswear committee in its inaugural season. Jones will work alongside the BFC to develop London Collections: Men as a bi-annual event.
Those joining Jones on the committee for autumn 13 include Adrian Clark, ShortList; Anda Rowland, Anderson & Sheppard; Douglas Booth; Grant Pearce, GQ Asia Pacific; Paula Reed, Harvey Nichols; Robert Johnston, GQ; Tracey Emin and Tom Hiddleston.
Jones said: “The inaugural men’s week was far more successful than any of us anticipated, and we have been overwhelmed by the support and enthusiasm for the project from designers, retailers, buyers and the press. LC: M has already contributed to the changing perception of menswear in this country, and our plans for the next week in January, and beyond, will hopefully build on this.”