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London Denim in hunt for backers

Premium women's jeans brand London Denim is touting itself on the private investment market in a bid to attract funds to grow the business.

The UK label is seeking finance of more than £300,000 from either private equity backers or a private investor. The cash would support international growth and enable the brand to create a menswear collection. Other expansion opportunities include growing its UK stockist base and launching a ready-to-wear range.

London Denim was founded by Simon King in 2003 and has had no private investment. However, in 2003 the brand almost signed a joint ownership deal with Japanese production house Com Co, but instead agreed a licence that has run ever since.

The brand says the licence turns over £1.2 million in the Japanese market.

King said he wanted to make London Denim "the ultimate luxury streetwear brand." He added: "To do this we need an investor with a mix of funding and business skills."

The brand has international accounts plus a handful of UK stockists, including Harrods and Pamela Shiffer.

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