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London Fashion Week dateline secured

The British Fashion Council has secured London Fashion Week’s five-day slot on the international catwalk calendar from September 2009, following a meeting at this season’s event with organisers of the other international fashion weeks.

London Fashion Week’s date and length came under threat earlier this month when New York Fashion Week said it planned to push its dates back, squeezing the dates available to London before Milan Fashion Week started.

BFC chairman Harold Tillman told Drapers that reaching the five-day agreement “was not easy”. He said: “It took some time to reach an agreement. But I believe that [the international fashion weeks] should show mutual respect to each other. We’re a global industry and need to support each other.”

However, Tillman conceded that there would be clashes between the international fashion weeks next February.

Separately, there were mixed views among buyers about the catwalks and static exhibition this week. Mark Bage, owner of womenswear independent Sarah Coggles in York, was impressed with the catwalks. “We were really excited about LFW this season. The catwalks have been great. We were impressed with how beautiful Ossie Clark was – we’ll be buying that in for spring 09.”

But Bage was unimpressed by The Exhibition at LFW, which was quieter than last season. “We got around The Exhibition in an hour and we don’t usually pick up anything there.”

Carolyn Hall, owner of womenswear independent Polomo in Chiswick, west London, was disappointed that The Exhibition started on Monday this season, compared with Sunday last season. “My shop isn’t far away, but for independents across the UK you need the Exhibition to start on a Sunday,” she said.

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