London Fashion Week has extended into the first floor of the Brewer Street car park for this season.
The ground floor will remain a working car park, while the designer showrooms and catwalk show space will be located on the second and third floor respectively as before – but now the first floor will be used for registration and to house the press and buyers’ lounge, alongside toilets and the cloakroom.
The autumn 16 edition of LFW will take place on February 19-23. It will feature 83 designers, including – for the first time in over a decade – Alexander McQueen.
Also returning to London this season is British fashion and leather goods brand Mulberry, showing under new creative director Johnny Coca, while Belgian brand AF Vandevorst will make its LFW debut.
They will join the likes of Burberry, Christopher Kane, Emilia Wickstead, Erdem, Gareth Pugh, JW Anderson, Mary Katrantzou, Paul Smith, Peter Pilotto, Sibling and Topshop Unique on the schedule.
The designer showrooms will host more than 150 ready-to-wear, footwear and accessories labels, as well as the space for Topshop-sponsored initiative Newgen.
The ready-to-wear womenswear industry was worth £27bn in 2015, according to new figures released by LFW organiser the British Fashion Council, based on research by Mintel. This figure is predicted to grow 23% to £32bn by 2020.
The UK fashion industry contributed £26bn to the UK economy last year, up from £21bn in 2009.
LFW moved to Brewer Street for the spring 15 season last September. It has a two-season contract with the building’s owners.