The British Fashion Council will bring London Fashion Week, its menswear shows and its consumer-facing counterparts together in one venue from next season, creating a “fashion and cultural hub” in the capital.
LCM June 2016
The venue of choice is The Store Studios at 180 The Strand, already home to London Fashion Week Men’s (formerly London Collections Men). Womenswear event LFW will relocate to this venue from Brewer Street Car Park, where it has been held for the past three seasons.
Consumer-facing event London Fashion Weekend will move from the Saatchi Gallery in Chelsea, and is being renamed London Fashion Week Festival.
BFC chief executive Caroline Rush said: “There is an increasingly big appetite from both brands and the public to open up our industry to a wider audience. We saw this in September with the ‘see now, buy now’ collections.
“The BFC has always encouraged this kind of innovation while making sure that our showcasing platforms remain strong opportunities for the designers to present their work to the industry.
“London Fashion Week and London Fashion Week Men’s will still showcase the best talent to industry professionals, giving the designers the opportunity to expand their businesses and get incredible international media exposure. London Fashion Week Festival is a natural continuation of the increasingly popular London Fashion Weekend.
“Housing the festival at The Store Studios will reinforce the importance of offering direct to consumer experiences and insights into the fashion industry and there will be a lot of different ways for the public and businesses to get involved.”
The BFC also pointed out that venue is more easily accessed from Covent Garden and the Southbank.
The dates are as follows:
- London Fashion Week Men’s 6-9 January 2017
- London Fashion Week 17-21 February 2017
- London Fashion Week Festival 23-26 February 2017