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London Fashion Week invites applications from designers

The British Fashion Council has invited applications for designers to participate in London Fashion Week September 2010.

Designers can apply to show in six categories, including the womenswear catwalk and presentation, menswear catwalk and presentation, the main exhibition, ethical exhibition Estethica and the two support schemes for emerging talent: Newgen and Newgen Men.

Designers applying for Estethica, the British Fashion Council (BFC)’s eco sustainable initiative, must meet a number of ethical guidelines and will be selected for both their ethical credentials and design excellence. Successful applicants will show in the London Fashion Week (LFW) exhibition and will also receive advice from industry mentors throughout the season.

The BFC Newgen scheme, sponsored by Topshop was set up in 1993 to support the growth of original new collections through showcase funding and expert mentoring. Applicants will be judged by a panel of fashion buyers, talent scouts and editors. Previous winners have included Alexander McQueen, Matthew Williamson, Julien Macdonald, Giles Deacon and Christopher Kane.  

Newgen Men launched in September 2009 to offer menswear designers similar support to that provided to womenswear designers by the original Newgen scheme.  

Designers who have been in business for three years or fewer are eligible to apply for Newgen exhibition and/or catwalk sponsorship to show at LFW in September 2010.

Designers interested in applying for the catwalk or presentation schedule should contact Katie Bain at katie.bain@britishfashioncouncil.com or 020 7759 1978.

Those interested in applying to exhibit as part of The London Fashion Week Exhibition (including Estethica) should visit http://www.londonfashionweek.co.uk/exhibitorapplication or contact Camilla Scott-Bowden on camilla@britishfashioncouncil.com or 020 7759 1977.

To apply for Newgen, visit www.londonfashionweek.co.uk/newgenapplication

The closing date for applications is May 3.    

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