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London Fashion Week is now a global event

Caroline Rush

The British Fashion Council has spent the past few years developing the content of London Fashion Week.

The British Fashion Council has spent the past few years developing the content of London Fashion Week - strengthening the catwalk show schedule, introducing presentations, focusing the Exhibition - to ensure the product is relevant to the event’s audiences and offers the right mix of emerging talent, sustainable fashion, and established brands and showrooms.

International promotion has been key to attracting the very best design talent and drawing larger audiences to London to experience one of the four leading global fashion showcases. We have then been telling the world it has to come to London. By increasing international attendance we don’t just support those showing on the official schedule but benefit the broader fashion industry, the showrooms, the off-schedule designers, those showing in hotels or from their studios.

LFW’s media coverage and visitors also benefit the high street, generating an appetite for fashion and an aspiration for trends. You may have noticed LFW’s media coverage growing each season - last time the value of coverage of the event topped £100m - populating fashion imagery and editorial in newspapers, magazines, radio, newsreels, blogs and tweets. This season it will also be on the CBS London Underground screens and the world-renowned Glaceau Vitamin Water screen in Piccadilly Circus.

LFW’s media support will leave your customers in no doubt that they are on trend and you are trend-savvy by stocking these designers.

If you a retailer and haven’t registered yet for London Fashion Week, don’t worry, come and join us on site at Somerset House. See you there.

London Fashion Week runs from February 18-23, with the menswear day on February 23. To view the live streamed shows and videos from London Fashion Week click here.

Caroline Rush is chief executive of the British Fashion Council, which organises London Fashion Week

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