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Burberry London Fashion Week

London Fashion Week: technology round-up

More brands than ever used technology during London Fashion Week to deliver an omnichannel experience for those attending the shows and for shoppers.Smartphone apps and social media gimmicks were utilised during the capital’s five days of catwalks and presentations on February 20 to 24. In addition to increasing publicity for the latest collections, the focus was on offering an instantly shoppable experience to UK customers.