No animal fur will be used at London Fashion Week this September, a survey from the British Fashion Council (BFC) shows.
None of the shows or presentations on the official London Fashion Week schedule will feature any animal fur. It reflects a changing tide in the fashion industry, under which numerous labels, most recently Burberry, have opted to remove fur from their collections.
It also follows several seasons of visceral fur protests. Brands including Burberry, Mary Katranzou and Gareth Pugh were targeted by angry demonstrations, whether or not the collections being shown included real fur.
The survey was conducted by the BFC as part of its Positive Fashion initiative, which aims to celebrate industry best practice and encourage positive change.
The BFC noted that it “supports the creativity of designers and keeps an open dialogue with the industry, from designers to media, retailers, business leaders, government and global brands, while encouraging designers to make ethical choices when it comes to their selection of materials and supply chain”.
London Fashion Week kicks off on 14 September, showcasing womenswear spring 19 collections.