UK contemporary men's casualwear label Folk has opened its first store this week on Lamb's Conduit Street in Holborn, London. The 600 sq ft store not only stocks the Folk menswear label, by designer Cathal McAteer, but also sells its footwear sister brand Shofolk, as well as complementary brands including Blue Blood, 6876, Humanoid, Tretorn, BSA and Birkenstock. The store's footwear range will be displayed on a specially commissioned art installation by Swedish designers Vujj. The shop was created by agency Beforeafter, whose previous work includes stores for Colette in Paris and Anya Hindmarch in London. The Folk label was originally launched in 2001 by McAteer, who has also designed collections for Tretorn.