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London hosts more Zadig & Voltaire shops

French contemporary retailer Zadig & Voltaire will launch three more stores in London in the next six months.

The new locations include a two-shop space on Hampstead High Street which will open in December, a Marylebone High Street store which is planned for March 2009, and a concession in Selfridges, which will open this month.

The women’s and men’s wear retailer already has shops in London’s Sloane Street, Westbourne Grove, St John’s Wood, in Richmond-upon-Thames and the new Westfield London development in White City.

The new stores will bring Zadig & Voltaire’s London total to nine sites across the city, as the business bids to mirror its Parisian model, where it has shops in each of the city’s key boutique shopping areas.

Zadig & Voltaire owner Thierry Gillier said: “If you waited for the right time to launch stores you’d be waiting forever. However, I do think that Zadig & Voltaire is particularly relevant now because people are looking for a luxe brand without the high-end price tag, and that affordable luxury is what we are offering. We find our British customers love the fact that we can help them emulate the Parisian sense of chic style.”

Zadig & Voltaire was founded in Paris in 1997, and now has 15 stores across the French capital.

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