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London label Another8 signs Topshop and Asos deals

Emerging British label Another8 has secured a deal to launch concessions in Topshop and Asos this summer.

The brand, which launched last year and is based in east London, will open its basement floor concession at Topshop’s Oxford Street flagship on June 15, while the virtual concession at Asos will go live on June 17.

The label, which has been worn by the likes of singer Ellie Goulding and model Cara Delevigne, is inspired by 1990s urban dance movements with prices ranging from £25 for jersey basics to £290 for premium leather pieces.

Initially Asos will stock 13 options from the collection, increasing to 25 later in the year. Topshop will feature 20 pieces at its launch.

The team is now in discussions with Topshop about rolling out to further stores and online, and is looking to build its presence on Asos. Another8 is also seeking international stockists.

Currently it is stocked in a handful of independent stores, including Just G Boutique in Edinburgh and Utter Couture in London.

It follows the launch of Another8’s first standalone pop-up store in Boxpark, Shoreditch last month.

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