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London Victoria plans to lure in luxury retailers

London Victoria could become home to a wave of luxury fashion retailers as the area gears up for a £4bn investment over the next decade.

According to the Victoria Vibrancy Report 2014, published by the Victoria Business Improvement District (Bid), developers are taking advantage of the creation of prime residential space and new business headquarters for luxury retailers such as Jimmy Choo and Giorgio Armani and investing heavily in Victoria.

Bid chief executive Ruth Duston said there would be about 20 retail units available for luxury fashion brands across the developments, which will create three million sq ft of new office and retail space.

“The area going through transformation. There’s been a huge migration of commercial tenancies and more headquarters from luxury fashion houses, and with them come their workforce.”

She added that she was keen to attract “the Bond Street kind of brands”.

Land Securities has said it is seeking to attract independent retail brands to its 85,000 sq ft development Nova in Victoria.

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