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Londoncentral signs emerging labels

Londoncentral has signed up a raft of new exhibitors to its next show, which will take place this weekend.

The alternative fashion trade exhibition will play host to brands including Chinese label Punk Dandy, menswear brand Lou Molloy, London label Radiobot and UK streetwear brand 50Fifty.

Punk Dandy will exhibit a range of edgy accessories including skull and stud-adorned footwear, wallets, hats, sunglasses and bracelets. Menswear brand Lou Molloy’s collection includes t-shirts, polo shirts and knitwear, all featuring Molloy’s tattoo designs, which include David Beckham’s “Wingman” tattoo.

Handmade clothing brand Radiobot will show its range of unisex clothing, which features contemporary robotic designs, while Birmingham-based 50Fifty will show a collection of clothing featuring the Union Jack flag as part of its “Love Patriotism, Hate Racism” campaign.

Londoncentral managing director Carole Hunter said: “The over-riding theme will all our new exhibitors is that they offer buyers a chance to hunt down something different from the norm and pass that inspiration on to customers.”

Londoncentral runs alongside Londonedge from February 7-9 2010 at Olympia 2, London

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