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LondonEdge's new location praised by exhibitors

Praise for the new location was the overriding response from exhibitors at the LondonEdge alternative fashion exhibition, which took place from Sunday 7 to Tuesday 9 September at the Business Design Centre in Islington.

About 120 exhibitors showed during the event, which moved from its previous Kensington Olympia base.

“This is a brilliant location, it’s much more accessible,” said UK label Killstar’s creative director Tequila-Rose Star. “Buyers have said they prefer it here.”

However, the general feeling was that footfall was sluggish. “It’s been good but footfall seems lower than usual,” Star added. “A lot of people are ordering online and you can’t combat that.”

LondonEdge director Carole Hunter said on Tuesday, the show’s final day, that footfall for the first two days had been on a par with previous editions, but declined to provide numbers.

“All trade shows are going down in numbers, it’s not like in the old days,” said Balraj Kudhail, director of Popsoda, which owns British labels including Hell Bunny and Spin Doctor. “People want to put their budget into stock not travel expenses, but the good buyers still come.”

LondonEdge will move back to Olympia for its February 2015 edition, with Hunter telling Drapers: “We couldn’t get the dates we wanted at the Business Design Centre, but we’ll be back here in September. People understand the reasons why we need to move back but I think they’d rather be here.”

The Berlin edition of the Edge, which took place for the first time in July and will be an annual event, was also well received. Pete Chenaski, owner of German 1960s-inspired label Chenaski, which exhibited at both events, said: “It’s a third opportunity [after the two London events each year] for buyers to place orders which is good as most of them tend to only order at the shows. For picking up eastern European customers it was great, I’ll definitely do it again.”


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