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London’s chance to take centre stage

Jessica Brown

New York served up its usual round of commercial catwalks this week, with the creative genius that is Marc Jacobs delivering pretty much the only two interesting collections for spring 10.

His focus on colour – always good news for spring womens-wear sales – and the odd new silhouette was about all there was to get excited about in the US.

By contrast, London Fashion Week (LFW) was due to open as Drapers went to press and it looked set to be one of the best we’ve had for years, largely off the back of its 25th anniversary celebration.

The big names are back – Matthew Williamson, who is the subject of this week’s Drapers Interview among them – and with those power brands come the power buyers, press and hopefully some commercial success for our home grown talent. In contrast to a safe and rather bland New York, this is London’s big opportunity to shine on the global stage and us Brits should take advantage of that.

Much applause should go to British Fashion Council chairman Harold Tillman, whose passion for British fashion has reinvigorated London.

What we need now is to maintain this momentum into next February’s event and translate some of the excitement in the trade to consumers with fresh but commercial trends that get them back into spending mode.

LFW isn’t just about top-end designer sales – it should be used to renew interest in every aspect of the UK industry, from innovative indies and cool brands to our high street, which is the best in the world. We saw the start of that with Vogue’s imaginative global shopping promotion last week. Shoppers were out and interested and sales were up. More of this please.

  • Jessica Brown, Editor

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