A fund of £2 million has been earmarked to keep fashion businesses thriving in the capital, as part of a three-year investment in small businesses.
Economic development organisation City Fringe Partnership has secured the cash from the London Development Agency to launch FashionAble, which will invest in companies in the wards that border the City of London to the north and east.
It is estimated that about 900 fashion-related businesses, employing 6,500 staff, are based in this area.
Fashion designers, manufacturers, CMTs (cut, make and trim units), retailers and wholesalers are eligible to apply. Some businesses based outside the City Fringe area will also be considered.
City Fringe Partnership marketing manager Joe Hannam Maggs said: "Much of the funding will be used for consultancy so the businesses receive specific help."
FashionAble will stage FashionExpo, a manufacturers' showcase event, on November 5-7 at the Business Design Centre in Islington, to encourage local sourcing for manufacturing.
What is it? A fashion sector investment plan formed by the City Fringe Partnership
Funding: £2m from LDA
Eligible businesses: Designers, retailers, manufacturers, CMTs and wholesalers
Boroughs in city fringe: Camden, Islington, Tower Hamlets and Hackney. Some pan-London businesses will be considered
Support services: mentoring, business support, marketing and showcasing, networking
More information: www.cityfringe.org.uk or www.fashion-expo.com.