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London's Trilogy to sell denim online

London womenswear boutique Trilogy, will launch a transactional website on September 1 to sell premium denim labels including Sass & Bide, Earnest Sewn, Citizens of Humanity and 7 For All Mankind. Trilogystores.co.uk will include a magazine-style element and expert fitting advice. The site will offer 90% of the stock sold in-store. Trilogy, which is located in Duke of York's shopping centre off the King's Road, will open a second store in London in January.