Businesses in London’s West End have joined forces to improve air quality and reduce emissions by 20% by 2020 in the area, led by New West End Company and the Cross River Partnership.
The move is heralded as the UK’s first business-led scheme to tackle the growing levels of air pollution. The strategy includes converting fleets to low-emission vehicles, improving the cycle friendliness of the West End, encouraging low-emission building design and construction practices, as well as installing infrastructure in buildings to help filter air pollutants.
”As the West End competes globally with other retail destinations, air quality becomes more and more crucial in providing a pleasurable experience for both visitors and residents, not just from a health point of view but also from a public-realm perspective,” said Steve Medway, managing director of the trading environment at New West End Company, which represents businesses across 25 streets around London’s Bond Street, Oxford Street and Regent Street.
“Collaboration from businesses across the West End is crucial in taking action that reduces pollution,” he added.