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Long Tall Sally appoints new marketing chief

Specialist womenswear retailer Long Tall Sally has hired Lara Bonney as its new chief marketing officer.

Bonney most recently worked as managing director at the UK Abacus Alliance, a transactional data co-operative for multichannel retailers.

She will take up the new role on 6 November.

Long Tall Sally chief executive Andrew Shapin said: “[Bonney] comes with a wealth of experience working in marketing services, leading teams that drive innovative solutions to solve complex marketing challenges. She’s perfectly placed to help us realise our ambitious growth targets.”

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