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Long Tall Sally ramps up international expansion

Long Tall Sally has launched a localised website for its Irish business, in a bid to expand its cross-border ecommerce presence.

It will also launch a dedicated site in the Netherlands in April, followed by one in the Nordics later this year.

The company will promote the Irish site with a pop-up store in Dublin, which will be open between 31 March and 1 April.

Chief executive Andrew Shapin told Drapers the firm already ships to 150 countries and makes 70% of its sales outside of the UK.

The retailer, which targets female consumers over 5’8” with a shoe size of seven and upwards, has 26 stores in the UK, US, Canada and Germany. It bought US rival Long Elegant Legs in January 2016 in a drive to boost its international presence.

German fashion group TriStyle Mode acquired Long Tall Sally in a deal valued at around £30m in August.

 

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