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Longchamp opens eighth Hong Kong branch

Premium French accessories business Longchamp is adding to its total of more than 230 stores worldwide with the opening of a new flagship store in Hong Kong tomorrow (October 17).

Located on one of Hong Kong’s luxury shopping streets, Canton Road, the 3,767 sq ft store will be the brand’s eighth in Hong Kong and its the largest in the region.

Chief executive Jean Cassegrain, said Hong Kong was a key market for the brand, both because of its 30-year heritage in the region and its ongoing popularity.

“This new flagship store marks an important milestone in our relationship with Hong Kong and China, which began in 1979 when we opened our first store here in the city,” he said.

Longchamp saw a sales increase of 70% in Hong Kong during 2011 and predicts a further 30% growth in the region over the next year, helped in part by the opening of the new flagship.

“We have seen strong growth across Greater China since opening our first store here and I am optimistic that it will continue,” added Cassegrain.

The store was designed by architect Eric Carlson and is based on Longchamp’s global store design concept which the brand has used in all of its new stores since 2010.

Spread over three floors, the Canton Road flagship is fronted by a 2,045 sq ft glass facade and in the store dedicated spaces have been created for each product area including the brand’s ready-to-wear womenswear and footwear collections.

Longchamp was founded in Paris in 1948 and in 2011 consolidated turnover was €390m (£315m).

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