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Longchamp opens Tel Aviv store

Longchamp has opened its first shop in Israel, in the city of Tel Aviv.

The 807 sq ft store situated in the Ramat Aviv Mall marks Longchamp’s “confidence in the potential for growth in Israel”, the business said.

The interior reflects Longchamp’s latest global store design concept, bringing the “heritage of the family company with its creative, contemporary collections”.

Glass and reflective surfaces are situated alongside wood, lacquer and leather.

Chief executive Jean Cassegrain said: “It marks an important milestone in our expansion as we open our first store in Israel.”

The move follows the French brand’s expansion into Geneva in March.

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