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Longchamp to open new French workshop

Longchamp is investing in a new workshop for 100 craftspeople in Pouzauges in the Loire region of France, as it reports 2015 sales grew by 14% to €566m (£442m).

Longchamp store

Longchamp store

Longchamp store

The French accessories brand said revenues grew in all markets, with EMEA up by 13%, the Americas up by 21% and Asia by 15%. It said continued growth among Asian customers, both in domestic markets and when travelling as a tourist was a key driver in 2015. It did not give a breakdown of profits or UK-specific performance.

Sales in mainland China grew by 30% compared with 2014 at constant exchange rates, despite the economic challenges within the country.

The firm opened new stores in Cologne, Florence, Vienna and Salzburg during the period, as well as its first stores in Canada and Macau. It had 300 directly-operated stores across 23 countries by the year end, and launched new online stores in Spain, Austria and Switzerland.

Its new workshop is set to open by 2018 and will contain state-of-the-art facilities for up to 100 people, as well as a training centre.

Jean Cassegrain, chief executive and grandson of the company’s founder said: “Our family remains committed to growing the brand across all geographies. We will continue to expand our base of wholly-owned stores while further improving our existing estate and the quality of shopping experience that each store delivers.

“More than ever the quality of our products and our in-store service will underpin our international growth.”

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