Longchamp has reopened its London New Bond Street store following a refurbishment.
The store was the French luxury brand’s first in the UK when it opened in 2000 and the works have extended it by an extra floor, increasing the sales space to 3,000 sq ft. The lower ground floor has been increased by nearly 20% to 780 sq ft, the ground floor has been extended by around 10% to just under 1,100 sq ft, while the newly added first floor provides 1,022 sq ft. The second floor showroom has also been increased by 20% to 500 sq ft.
The three-storey shop has been designed by architect Eric Carlson, who drew on the concept of the brand’s Le Pliage bag to create panels of folding screens along the walls.
The ground floor has been set aside for women’s bags, accessories and footwear, while the first floor showcases ready-to-wear and more footwear. The men’s collection and luggage are on the lower ground floor.
The shopfit features two-tone marble floors and taupe rugs alongside light elm, fabric, limestone and tooled leather finishes.
Chief executive Jean Cassegrain said: “This store was our first in the capital and remains an important part of our London heritage. It will sit alongside our larger flagship store in Regent Street and smaller store in Westfield [London], offering a calmer, more discreet environment.
“This is an exciting time for the Longchamp brand as we celebrate the 20th anniversary of the launch of the Le Pliage bag, create new products and now open a second beautiful store in the heart of London. This is a stylish and elegant environment for customers to discover our ready-to-wear and shoe collections, as well as our wide range of stylish bags and accessories. Longchamp’s French heritage, classic elegance, family roots and craftsmanship can be seen throughout the store; qualities that are important to us and that are also valued by our London customers.”