Former Marks & Spencer boss Lord Rose will head the campaign to keep Britain in the European Union.
Conservative peer Rose was unveiled as chair of the “in” campaign and will be joined by West Ham boss and Apprentice star Baroness Brady ahead of its official launch today (October 12), Sky News has reported.
Rose said: “I believe that Britain is stronger in Europe. The choice in the coming referendum is between remaining stronger, safer and better off inside Europe, or taking a leap into the unknown, risking our prosperity, threatening our safety and diminishing our influence in the world.
“I believe the case for Britain to remain in the EU is clear. So I’m delighted to join the In Campaign’s board as chair, and I look forward to introducing the rest of the board at our campaign event on Monday.”
Lord Rose spent seven years at M&S as chief executive and chairman and is currently chairman of Fat Face.