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Losses narrow and sales increase at Secretsales

Flash Sales website Secretsales has recorded a 68% increase in revenue to £18.2m for the year to December 31, while losses narrowed by 10%.

Gross revenue before VAT, cancellations and returns was £27.4m for the year, up from £16.7m in 2012.

During 2013 the business signed up 595 new brands, taking the total brand count on the website to 1,500. The number of registered members increased by 39% to three million.

50% of all sales were generated by mobile devices, up from 35% in 2012.

For the first seven months of 2014 sales are up 40% and the business expects to move into profit from Q4.

Nish Kukadia, chief executive of Secretsales said: “We invested in integrating new technologies, optimised customer personalisation and launched a new and innovative customer loyalty programme. This has resulted in enhanced customer retention, increased order size and value, an expanded database of registered members and stronger conversion of customers into repeat buyers.”

Secretsales has also launched a new marketing campaign called “Drop Everything” in the run up to Christmas.

The TV campaign will include three adverts showing the willingness of shoppers to stop whatever they are doing to buy designer items at reduced prices including a stranded boyfriend in his boxer shorts hand-cuffed to a bed, a husband trapped in an attic calling for his partner and a heart-broken and sobbing best-friend on the phone who has been dropped in her time of need.

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