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Lost Ink launches in House of Fraser

Lost Ink, the London-based womenswear brand launched by former River Island international buying manager Karina Mitchell, is being sold in House of Fraser for spring 16 and will be available through Very.co.uk for autumn 16.

Lost Ink

Lost Ink

Lost Ink

The brand has launched wholesale into six House of Fraser stores – London’s Oxford Street, Manchester, Belfast, Bristol, Glasgow and Norwich – as well as online. It expects to expand for autumn 16, details of which have yet to be disclosed.

Mitchell, who worked at River Island from 2011 until 2013, is brand director.

She told Drapers: “Our vision is to build a global fashion brand with strong partnerships online and offline.

“We are continuously looking for new partners with a retail platform that fits our brand profile, and who will share our passion for the brand and the product behind it.”

Lost Ink launched in 2015 and is part of Global Fashion Group, which also backs womenswear brand Finery and operates etailers including Jabong in India, and The Iconic in Australia and New Zealand.

It is stocked by Asos.com, Lipsy and Next in the UK, as well as Global Fashion Group etailer Lamoda, which operates in Russia, Ukraine, Kazakhstan and Belarus.

It sources from the UK, Europe and the Far East and offers around 1,200 SKUs per season priced mainly between £15 and £60 at retail, with a top price of £180. The company declined to give wholesale prices.

Read our interview with Finery’s Nickyl Raithatha

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