Christian Louboutin has launched its first concession dedicated to handbags and small leather goods, in Harvey Nichols’ London store.
The 108 sq ft space, located on the ground floor of the Knightsbridge store, has been created as a result of the growing importance of handbags at the brand. The category currently represents 5% of the business but the label is looking to grow it to 15%, after sales doubled in 2013.
Louboutin worked with architect Will Russell from Pentagram to create a “luxurious” space featuring a tiled silver floor, brass fittings and shelves lined with white leather.
In a nod to Louboutin’s red soles, the underneath of each shelf is painted a deep red.
Harvey Nichols was the first store to carry Christian Louboutin when it launched in the UK in 1995 and the brand opened its first shoe concession in the luxury department store in 2007.
Following the opening of the Harvey Nichols space, Louboutin will open a pop-up handbag boutique near to the label’s Rue Jean-Jacques Rousseau store in Paris in February, and the label is also looking to take the concept to “key markets,” such as the U.S. and Asia, in the future.