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Love Amour woos the UK

LA womenswear brand Love Amour will launch into the UK for autumn 09.

The 15-year old label began targeting the UK at last month’s Pure London show, where, according to the brand, the 120-piece collection picked up about 100 new UK accounts.

The brightly coloured jerseys-led dresses and tops range uses an innovative printing technique called sublimation digital printing. The technique allows printing to be done once a garment is in its finished state, giving a more sophisticated result than ink-jet printing.

Motifs include tattoo and oriental images, florals and butterflies, and marbled effects on spandex.

Silhouettes veer from body-con styles through to T-shirts, hoodies and loose, floaty tops. The collection also features plenty of statement embellishments, including diamanté
jewels, studs and nailheads.

Prices range from £20 to £45. For more information, call 0116 242 6300.

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