Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Exclusive: Love Island boosts sales at I Saw it First

Fast fashion etailer I Saw It First had a 67% increase in sales month on month following its collaboration with ITV’s reality TV show Love Island, which started on 3 June. 

The retailer dresses the female contestants in the villa during the programme and their outfits are featured on the Love Island app. I Saw it First has recorded a 60% increase in traffic week on week on average since the programme started on 3 June and a “considerable” spike in traffic from 9pm when Love Island airs.

The brand has had a 254% increase in Instagram followers since the first episode and Twitter followers are up 61%.

Leanne Holmes, brand director at I Saw it First, said: “This has proven to be a fantastic opportunity for us to gain direct access to our target audience as we’ve had a quarter of a million new customers shop on site since the first episode aired. The Love Island live TV show, app and associated social media, allows us to make [affordable fashion accessible] as we showcase what’s been worn in the show with an option to purchase.

“Our audience can see a look on the show and make it theirs the very next day. This is exactly what I Saw It First strives for: delivering affordable, high fashion, fast.”

Love Island finishes in two weeks time. 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.