Young fashion brand Luke is passing on the savings it has made from the recent strengthening of sterling against the dollar to its independent stockists by offering a retrospective 5% discount on autumn 09 orders.
Sterling fell to some of its lowest levels against the dollar earlier this year when independents were writing their autumn 09 orders, which pushed prices of Luke’s range up by as much as 10%.
However, Luke has since been back to its Far Eastern factories to renegotiate its cost prices after sterling strengthened, which has enabled it to pass on the 5% saving. Indies will have the discount applied on their invoices. Deliveries of the range began this week.
The discount will apply to key, high-volume pieces within Luke’s ranges, including lightweight jackets, knitwear and some tracksuits.
However, the discount will not apply to stock packages of jersey pieces which Luke sources from the likes of Turkey and Morocco.
Luke managing director Simon Poole said: “With a slight upturn in the pound we’re looking to give a little bit back by offering discounts on certain lines. We are giving back 5% on key pieces and I am hoping the retailers will pass this on to consumers.
He added: “We’re trying to give a little bit back to our customers to support them during tough times.” Poole said he hoped prices for the spring 10 range would be in line with spring 09.
Luke has 125 stockists in the UK.