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Luke unveils autumn 12 campaign

Men’s young fashion brand Luke has enlisted British actor Stephen Graham to front its autumn 12 campaign.

The theme of the collection is ‘This is the United Kingdom of Luke’ with inspiration coming from the style and culture of the early ’80s.

The brand described Graham as the “perfect fit” for the campaign, having starred in a number of high profile films including Snatch, This is England and Pirates of the Caribbean.

The imagery will be used as part of Luke’s autumn advertising campaign as well as in store point of sale and other promotional material.

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