Canadian sportswear retailer Lululemon Athletica is to open its first full store in Europe with a flagship shop in Covent Garden next month.
The 3,100 sq ft store on Long Acre replaces outdoorwear retailer Jack Wolfskin’s store. It will have separate menswear and womenswear sections, and stock fitness clothing and accessories including cycling, yoga and running gear. Retail prices will range from £38 for a sports bra to £118 for a pullover.
Lululemon community relations manager Amanda Casgar said the company was planning to open more shops in the UK but declined to say how many.
“We’re in the process of understanding what the market is like. We do plan to open more stores throughout the UK but we’re at the very beginning phase, we’re just exploring.”
The store, which is due to open on March 28, builds on Lululemon’s existing UK presence of four London showrooms in Covent Garden, Chelsea, Islington and Richmond upon Thames.
Casgar explained that the showrooms, which are located on the high street and are only open three days a week, offer a limited amount of product and are a marketing exercise to “grow the brand at grass-roots level”.
Some of the showrooms also offer yoga classes.
The Covent Garden showroom will close when the flagship opens, and Casgar said that the other showrooms would close if other stores open up nearby.
Lululemon was established in 1998 and operates more than 200 stores in North America, as well as stores in Australia and New Zealand.