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Luxury marketplace Not Just A Label bolsters management



Not Just A Label, the online marketplace for luxury fashion designers, has bolstered its senior management team with three new hires, including ex-Condé Nast chief technology officer Shazad Awan.

Awan joins the business, which allows shoppers in 188 countries to buy from 20,000 emerging designers on its website, in the same role. He will be responsible for overseeing and growing the ecommerce platform.

He will work alongside Charlotte Chibani, who has been named head of product. Chibani was previously digital marketing and VIP co-ordinator at Italian lingerie brand and retailer La Perla.

Anna Telcs has also joined as head of product from US maternity boutique Baby & Company where she held the role of creative director.

All three joined this month.

“Since launching the business in 2008, NJAL has experienced rapid growth, hosting 45 events every year with major fashion colleges and government organisations to widen access for the 20,000 emerging designers present on the platform,” said Not Just A Label founder Stefan Siegel.

“With our expanded team and enhanced expertise, we will be able to accelerate the development of our digital function, marketing and product offering, ensuring we can provide a smooth service for our customers and be the best possible partner for our designers.”


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