Lyle & Scott’s head of ecommerce Will Dymott is to step down from the young fashion brand after nearly four years to join ecommerce and multichannel retail consultancy Practicology.
Dymott, who will leave Lyle & Scott next month, will join Practicology in the newly created role of head of data and CRM. He will take up this position on November 3. It is not yet known who will replace him at Lyle & Scott.
At Lyle & Scott Dymott introduced a transactional mobile website in 2010 and launched one of the first Facebook commerce stores in 2011. He also rolled out the brand on social media platforms.
Dymott previously worked as ecommerce director at The Conran Shop and head of marketing at children’s retailer Great Little Trading Company.